P"UR Fully Charged Magnetic Mascara (before+after)

Anti-aging mascara that uses magnetic force to separate and add volume to your lashes?

P"UR Fully Charged Magnetic Mascara* uses Magnetic Force Formula that wraps a positively charged elastic veil around each lash to lift and separate while adding maximum volume without clumping for long-lasting performance. This anti-aging mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance.

In addition to promising volume and lift, P"UR Fully Charged Magnetic Mascara is also fortified with a specialized blend of provitamin B5 and Biotinoyl Tripeptide-1 to help condition and strengthen to prevent lash loss and Carnauba and beeswax set lashes to maintain precise definition all day or all night.

P"UR Fully Charged Magnetic Mascara, the brush really reminds me of Too Faced Better Than Sex mascara, although it’s not exactly as dense.

What I love:

-gives length and volume
-doesn’t clump lashes together
-doesn’t flake or smudge
-dries quickly, but layers easily
-super black, intense color
-one coat gives an incredible, natural look, but when you layer on a few coats you can go as intense as you want
-removes easily with oil and cream based cleansers

What I don’t love:

-the only thing that comes to mind is that the formula is a bit wet and the excess needs to be wiped off before first couple of uses- but this is something that I always find myself doing with new mascaras. After a few uses the formula always turns a bit dry and works perfectly, without needing to wipe any excess.

None, one and three coats.

As you can tell, I love this mascara. Funny thing is, when I was taking these swatches yesterday, I looked at some reviews and noticed people either love or hate this mascara. I saw some reviewers saying that it clumped their lashes, which I really don’t understand because to me, this mascara did quite the opposite. I think that with many mascaras, when you first open the tube, you just have to wipe the excess off until the formula dries a little bit. This is something that I always do and rarely have problems with clumping lashes (unless the formula is crappy). I think that my before/after photos speak for themselves.

*this post contains PR samples